The fruit from using Adobe Illustrator, Premier Pro & After Effects for social graphics/video since ’21 till now.

Task: Develop a consistent message for various brands and post graphical and video content weekly.

What I designed: I had a lot of freedom to find collaborators who could help craft the copy that I would need then turn into content we would launch. I received a lot of motivational and regional content direction, which would then challenge me to find the visual metaphor that I could then craft the text and images around.

Usually a post would take me about 20 minutes and barring a design review that produced change notes, we would have a couple post ready a week in advance. It wasn’t a huge driver for our sales efforts, so I had only no where to go, but up. The numbers are still quite low, but the goal was to establish our presence and see what hits, which we/I am still figuring out the analytical side, which has been a challenge for me.

Do you have a social project? Let’s chat.